Isibhengezo sokuba I-Disney ivale isivumelwano sezigidi zeedola kunye neMidlalo ye-Epic ukwenza indalo yomdlalo wevidiyo, esishiya sonke silindele lukhulu.. Zombini iinkampani, ngokwahlukeneyo, ziyi-iconic kwicandelo labo, kunye namaqela aqeqeshelwe kakhulu iingcali. Olu tyalo-mali lukhulu lweDisney lumboniso womzamo wokufezekisa ezona projekthi zibalaseleyo.
I-Disney, amashumi eminyaka, isinike ulonwabo oluninzi, abalinganiswa kunye namabali ayo athandwa ngabantu abaninzi, kwaye baye bakwazi ukuxhamla kuyo ngokusebenzisa intsebenziswano ezininzi. Kwelakhe icala, uyindumasi Imidlalo yokuzonwabisa usinike Forine omnye wemidlalo yevidiyo kunye inani elikhulu labasebenzisiUkongezelela, siye sanandipha ezinye izinto ezininzi ezikhutshwayo. Ezi zizathu zisenza sicinge ukuba le ntsebenziswano iza kunika izinto ezininzi ezimangalisayo.
Yintoni le multi-yezigidi zeedola Disney deal kunye Epic Games malunga?
Ngokweendaba zamva nje ezibhengezwe ngabameli abohlukeneyo bazo zombini iinkampani (Inkampani yeWalt Disney kunye neMidlalo ye-Epic), utyalo-mali lwe-1.500 yeebhiliyoni zeerandi luyenziwa. Le ngcamango ijolise ukufumana isabelo phakathi kwabo bobabini. Ngoku kunye noku, isivumelwano seminyaka emininzi sibonwa kwangaphambili, ukusebenzisana ekudalweni kwehlabathi lomdlalo kunye nokuzonwabisa okutsha.
Esi sivumelwano sezigidi zeerandi siyathembisa qhagamshela ihlabathi leDisney kunye nelo laseFortnite, ukubonelela abathengi iqonga elingazange libonwe ngaphambili lokudlala, ukubukela umxholo, ukuthenga kunye nokusebenzisana nabalinganiswa kunye namabali kaDisney, iPixar, iMarvel, i-Star Wars, i-Avatar kunye nabanye abalinganiswa abaninzi abathi, ngaphandle kwamathandabuzo, sele bevelisa ulindelo olukhulu phakathi kwabalandeli bolu hlobo.
Eyona nto ibalulekileyo kwintsebenziswano sisithembiso a "Ihlabathi elivulekileyo lemidlalo kunye nokuzonwabisa”, ichazwa njengokukhula okukhulayo. Le ecosystem entsha ayizukuphela kwiFortnite, kodwa iya kubandakanya uluhlu olubanzi lwamava asebenzisanayo aya kuvumela abathengi ukuba bazintywilisele kumabali aneempawu kunye nabalinganiswa.. Inikwe amandla yi-Injini ye-Unreal enamandla, iqonga linika abasebenzisi inkululeko yokwenza, ukudlala, ukuthenga kunye nokusebenzisana ngeendlela ezintsha nezibandakanyayo.
Le ndalo entsha iya kuba evulekileyo, eqhubekayo kunye nentlalontle, iteknoloji ye-Unreal Engine ukuphucula amava. Ukongeza, iya kudityaniswa ngokudibeneyo kunye neFortnite. Oku kuya kuqinisekisa ukuba ngaphezulu kwe-100 lezigidi zabadlali abasebenzayo kunye nabadali banokungena nzulu ekubaliseni amabali kunye nehlabathi leDisney ngeendlela ezitsha ngokwenene.
Imidlalo ye-Epic, inkampani yentsebenziswano
Imidlalo ye-Epic ibisenza intsebenziswano emva kwentsebenziswano ixesha elithile; uye wasebenzisana nezinye iinkampani ukuze tyebisa imidlalo yevidiyo efana neFortnite. Ngesi siseko, intsebenziswano kunye I-Sony kunye ne-KIRKBI, inkampani ye-LEGO Group. Umbono walo mbutho, owenzeka ngenyanga ka-Epreli ka-2022, wawunoxanduva lokubanjwa kwemetaverse kwihlabathi elivulekileyo. LEGO Fortnite, umdlalo wokusinda odumileyo. Ikhontrakthi yavalwa ngeebhiliyoni ezimbini zeerandi. Ukuza kuthi ga ngoku, ulwamkelo alukholelekiyo.
Le ntsebenziswano ayiyonzame yokuqala ye-Epic yokudibanisa i-franchise eyaziwayo kwiqonga layo. Mandulo, I-Fortnite ibe likhaya labalinganiswa abaninzi abasuka kwi-Star Wars, iMarvel kunye nezinye iimuvi zeDisney. Ukubandakanywa kwezi kumdlalo kutsale umdla omkhulu kunye nemincili kuluntu lokudlala.
Masikhumbule ukuba imidlalo yeDisney efana I-Kingdom Hearts 3 kunye neeMfazwe zeNkwenkwezi: I-Jedi Survivor isebenza kwi-Unreal Engine, kodwa ukuba sifuna ukuya kwelinye inyathelo ukuya phambili, i ukuhlela njengoopopayi befilimu kunye nokusasaza. Ukongeza ekuveliseni umzobo odlula iindawo ezinomtsalane ezilishumi elinesihlanu kwiipaki zeDisney ezahlukeneyo.
Disney kunye Epic umbono ekwabelwana ngayo yenza indawo yedijithali apho abalandeli banokukhulula ubuchule babo, bonisa ukuthanda kwakho ngeendlela ezizodwa, kwaye wabelane ngamava nabanye abalandeli. Le projekthi inamabhongo ifuna ukutyhala imida yolonwabo lwemveli kwaye iqhagamshele umhlaba obonakalayo kunye nehlabathi lokwenyani ngendlela engazange ibonwe ngaphambili.
Athini amazwi abalawuli beDisney kunye neMidlalo ye-Epic?
Isilogeni sale kontrakthi yezigidi ngezigidi zeerandi sithi «Dlala, bukela, thenga kwaye uthathe inxaxheba»kwaye yayisisaci esavula le ntsebenziswano inomdla. Ngokunikwa ezi ndaba zivuyisayo ezithe zashukumisa ihlabathi lemidlalo yevidiyo, omabini amaqela abandakanyekayo sele ephumile ukuza kusinika ulwazi oluthe kratya.
Kwicala lakhe, i-CEO kunye nomseki wenkampani enoxanduva lwe-Fortnite, i-Epic Games yongeza:
I-Disney yayiyenye yeenkampani zokuqala ukukholelwa kubuchule bokumanyanisa ihlabathi labo kunye neyethu eFortnite, kwaye basebenzisa i-Unreal Engine kwipotfoliyo yabo. Ngoku sisebenzisana kwinto entsha ngokupheleleyo yokwakha i-ecosystem eqhubekayo, evulekileyo nesebenzisanayo eya kuhlanganisa uluntu lweDisney kunye neFortnite.
La mazwi ayasikhuthaza ngendalo emikhulu ezayo, kwaye apho elona qela lifanelekileyo liya kusebenza khona. Zombini ezi ndalo zinento eninzi enokuzinika yona, ekubeni oku kubonwe kwintsebenziswano yangaphambili. Isivumelwano sobu bukhulu sisinika ithemba lokuba bangahamba kunye.
Umphathi weDisney uBob Iger udlulise kwingxelo yakhe esemthethweni:
Ubudlelwane bethu obutsha obunomdla kunye neMidlalo ye-Epic buya kudibanisa ii-brand ezithandwayo zeDisney kunye neefranchise kunye neFortnite eyaziwa kakhulu kwindalo entsha yemidlalo kunye nokuzonwabisa. Oku kuphawula ukungena okukhulu kweDisney kumdlalo kwaye inika amathuba abalulekileyo okukhula kunye nokwandiswa.
Ngaphaya koko, waphawula ukuba, kwiDisney, olu tyalo-mali luya kuba lwayo «yeyona midlalo inkulu kwihlabathi lemidlalo yevidiyo ukuza kuthi ga ngoku, njengoko ingeloxesha nje kuphela, kodwa imele inyathelo elibalulekileyo xa ujonga iindlela zabantu bendlela uAlpha, uZ kunye neMillennials abachitha ngayo ixesha labo. La magama ajonge ukufikelela kubaphulaphuli abaninzi ngokwedatha, ukuthatha inzuzo yabasebenzisi abathanda imidlalo yevidiyo kunye neDisney.
Siyathemba ukuba kweli nqaku waziswe ngayo yonke into enxulumene nesibhengezo esitsha sesivumelwano esivaliweyo phakathi kweDisney kunye neMidlalo ye-Epic. Ezi ndaba azishiyi nabani na ongakhathaliyo kwaye zithembisa ukuba yintsebenziswano enomdla kwihlabathi elikufutshane lemidlalo yevidiyo. Masithembe ukuba into entle iza kuphuma njengaseLego Fortnite.
Kwaye yiloo nto, undazise kwizimvo ukuba ucinga ukuba into elungileyo iya kuphuma kule ntsebenziswano.